“Like most retailers, Walgreens has a physical store strategy and a mobile strategy. They started out with QuickPrints for photos; what you used to do is take pictures on your camera and upload them to the Walgreens website. They realized … Continue reading
Category Archives: Marketing
Which type of specialist are you?
Larry Downes and Paul Nunes suggest in their book, Big Bang Disruption, that successful businesses have only four kinds of specialization available to them in today’s rapidly-changing world:
- Inventors – Researchers that create better and cheaper technologies.
- Designers – Specialists in combining off-the-shelf component parts to create new products and services.
- Producers – Experts in providing component parts for ecosystems where demand can rise and fall dramatically and suddenly.
- Assemblers – Process experts who use the designs and parts of others to manufacture finished goods on demand.
“Where Twitter followers appreciate short-form instant gratification and Facebook fans enjoy visual stimulation, the Google+ community has shown a strong preference for informative and helpful content.” – Sarah Lynch
“Better than half the businesses interviewed admitted the decision was still out on social marketing’s value. They are prepared to sit it out in 2014 rather than continue to invest. Less than half the total businesses contacted are using social … Continue reading →
“Competition is good. If you’re paying attention, it ensures you are delivering the best product combined with the best experience and at the best price.” – James Sinclair