Category Archives: Marketing

Does your mobile strategy make it easier for customers to do business with you?

“Like most retailers, Walgreens has a physical store strategy and a mobile strategy. They started out with QuickPrints for photos; what you used to do is take pictures on your camera and upload them to the Walgreens website. They realized … Continue reading

post | Comments Off January 28, 2014

Which type of specialist are you?

Larry Downes and Paul Nunes suggest in their book, Big Bang Disruption, that successful businesses have only four kinds of specialization available to them in today’s rapidly-changing world:

  • Inventors – Researchers that create better and cheaper technologies.
  • Designers – Specialists in combining off-the-shelf component parts to create new products and services.
  • Producers – Experts in providing component parts for ecosystems where demand can rise and fall dramatically and suddenly.
  • Assemblers – Process experts who use the designs and parts of others to manufacture finished goods on demand.
status | Comments Off January 27, 2014

Is your social media strategy different for each platform?

“Where Twitter followers appreciate short-form instant gratification and Facebook fans enjoy visual stimulation, the Google+ community has shown a strong preference for informative and helpful content.” – Sarah Lynch

post | Comments Off January 22, 2014

Is social media marketing dead?

“Better than half the businesses interviewed admitted the decision was still out on social marketing’s value. They are prepared to sit it out in 2014 rather than continue to invest. Less than half the total businesses contacted are using social … Continue reading

post | Comments Off January 16, 2014

Does your mobile app have a specific purpose?

“Most mobile applications are not generating profits and … many mobile apps are not designed to generate revenue, but rather are used to build brand recognition and product awareness or are just for fun.” – Ken Dulaney

post | Comments Off January 15, 2014

“Competition is good. If you’re paying attention, it ensures you are delivering the best product combined with the best experience and at the best price.” – James Sinclair

quote | Comments Off December 4, 2013