Category Archives: Marketing

Are you securing your profits first, or treating them like leftovers?

Sales – Profit = Expenses
vs.
Sales – Expenses = Profit

If you’ve locked in your profits and are worrying that you won’t have enough money left to pay your expenses, then you need to reduce your expenses and become more efficient.

status | Comments Off on Are you securing your profits first, or treating them like leftovers? July 1, 2015

Have you tried hiring salespeople in pairs?

“You spend the same energy training one sales rep as two and it promotes healthy competition from the start.” – Jeff Erramouspe.

post | Comments Off on Have you tried hiring salespeople in pairs? December 1, 2014

Are you missing simple ways to improve your marketing?

video | Comments Off on Are you missing simple ways to improve your marketing? September 11, 2014

Is you business product-centered or customer-centered?

“Don’t find customers for your products, find products for your customers.” – Seth Godin

post | Comments Off on Is you business product-centered or customer-centered? September 11, 2014

Is it time to re-assess your sales force?

“Do you have enough hunters? Are you giving them enough time to hunt? Or are your hunters really farmers? Do they do more order taking than they opportunity creating?” – S. Anthony Iannarino (read more)

post | Comments Off on Is it time to re-assess your sales force? April 2, 2014

Are you standing out in the marketplace?

“Bottom line, to compete in the marketplace you need to produce something that is new, better and different.” – Nell Merlino

post | Comments Off on Are you standing out in the marketplace? February 27, 2014