Category Archives: Marketing
Google has rolled out Gmail Tabs
“Ideas are worthless. The value is in the execution.” – S. Anthony Iannarino
Are you using these two important sentences with your customers?
Geoffrey James says the two sentences that are the most important to your customers and prospects are:
- “Our clients hire us to provide [benefit(s) to the client.]“
- “They hire us, rather than somebody else, because [something unique that the competition doesn't have but the customer values.]“
“This isn’t a booming economy (although it does seem to be opportunity rich for good salespeople). This is not the kind of economy that produces the kind of high water that covers a lot of stumps (or ‘lifts all boats,’ if you like that kinder metaphor better). This is the Disruptive Age. This may be as good an economy as you see for a while.” – S Anthony Iannarino