“Charging subscribers $120 a year to listen to all the music they want, as Spotify does, may not sound a whole lot. But even in the golden age of CD sales, the average consumer only spent about $50 a year … Continue reading
Category Archives: Business Strategy
Could you cope if a major unexpected event occurred? For example, if your main supplier goes out of business? Or if your biggest client goes bankrupt? Too many businesses fail because they have inadequate reserves and can’t adjust to unforeseen … Continue reading
“Position your offerings not in terms of saved money or earned money, not in terms of less wasted time or more free time, but simply in terms of MORE control and LESS chaos.” – David Newman
Are you securing your profits first, or treating them like leftovers?
Sales – Profit = Expenses
Sales – Expenses = Profit
If you’ve locked in your profits and are worrying that you won’t have enough money left to pay your expenses, then you need to reduce your expenses and become more efficient.
If you’ve never compared employee salaries with the cost of living, you have no idea how the job market will force changes in the way you’re doing business. For example, if what you’re paying people per year after taxes is … Continue reading
“Strategy shows you what you should NOT be building, selling, and offering. Strategy serves your business as a filter. With no strategy, every tactic looks reasonable.” – David Newman